Paris Baguette has been directly operating more than 430 stores in major global markets such as the US, France, China, and Singapore, raising brand awareness and competitiveness. With the recent opening of the first store in Cambodia, our sixth market abroad, we continued advancing our presence overseas. This Cambodia store is receiving a favorable response from local customers with its unique interior and differentiated items on the menu. Shall we go there together?
Paris Baguette’s 1st store, the Boeung Keng Kang branch, located in the heart of Cambodia’s capital
Paris Baguette Boeung Keng Kang branch, located in Phnom Penh, the capital of Cambodia
Cambodia is also one of the countries in Southeast Asia where the food and beverage market is showing rapid growth. As consumers’ overall standard of living improved, they began to enjoy a wide variety of food and dining options. In Cambodia, where more than 50% of the population is 30 years or younger, the younger IT-savvy generation who have been exposed to various cultures abroad through traveling and social media is leading a new consumption trend. In response, Paris Baguette opened its first store in Cambodia, fully prepared with decor and items targetting Cambodian consumers who are seeking new experiences.
Frameless glass exterior with the look of European greenhouse gardens
The first Paris Baguette store opened in Cambodia, the Boeung Keng Kang branch, in the capital of Cambodia, Phnom Penh. It is located near the Independence Monument, a symbol of Cambodia’s modern history, and it is also called NGOville because a number of NGOs engaged in development assistance in Cambodia are located there. Boeung Keng Kang I, where the Paris Baguette store is located, is Cambodia’s largest commercial and tourist area and is the destination most visited by locals and tourists.
The interior of the store features open space with a mezzanine structure
The Boeung Keng Kang branch is noteworthy because it is the first joint venture established by the SPC group and the local partner, the HSC group. Based on the partner’s knowledge and experience in the local market, we continuously consulted to make decisions necessary for market entry and overall operation, such as selecting the location for the new store, setting target customers and brand directions, flagship products, interior design at the store, and construction. As a result, we were able to launch an outstanding store that satisfied the local customers’ expectations.
The inside of the flagship store resembling a European-style greenhouse garden
Introduction video for the Boeung Keng Kang branch
To establish the first Paris Baguette store in Cambodia, we made an extra effort since the design stage of building the Boeung Keng Kang branch. It is a flagship store designed as a three-story stand-alone building with a total area of about 390㎡ to convey the unique brand concept of Paris Baguette. Inside, the first floor has an open kitchen and a total of 71 seats, and the second floor has a mezzanine structure that opens up a large space with a high ceiling and a view of the lower floor. It has frameless glass walls, creating a cozy atmosphere like a greenhouse in a European garden. Distinguished by the excellent exterior and interior design rarely found there, we expect the store to become a widely beloved, favorite local landmark in Cambodia.
The bakery cafe’s open kitchen creates a sense of trust
Considering Cambodia’s family-oriented lifestyle and the younger generation’s familiarity with cafes, the Paris Baguette Boeung Keng Kang branch is based on the concept of a bakery cafe where you can take a break and relax. Here, customers can enjoy the flagship items popular at existing stores in Southeast Asia, such as Singapore and Vietnam, as well as localized brunch dishes that pair nicely with European-style bread to accommodate the tastes of men and women of all ages in Cambodia. Currently, the store is operated in accordance with COVID-19 response measures. To protect the safety of customers and employees, the store is constantly disinfected. We are also upgrading take-out and delivery services for customers’ convenience.
How social media reacts to Paris Baguette Boeung Keng Kang branch
Popular breakfast menu with outstanding quality
The Paris Baguette Boeung Keng Kang branch is constantly praised for its outstanding product quality, from the decor to the delicious baked goods. Popular menu items in the store include sandwiches, brunch items, and croissants. Online reviews by satisfied customers raved about Paris Baguette’s flavorful products: “The bread is crispy and tastes amazing,” “The fruit cheesecake is very delicious. It’s filled with cream, and the fruit is really fresh,” “I’ve tried the club sandwich, and it’s also great for breakfast.” We also found positive reviews about the taste of coffee at our cafe-style store that said, “Fresh pastries and desserts are made in the open kitchen, and the taste of coffee called Cafe Adagio is impressive.”
Paris Baguette Boeung Keng Kang branch, a café-style store where you can enjoy bakery and coffee together
There was also praise for the unique European garden-style decor. Visitors were impressed with the novel style of our interior design that isn’t typical in Cambodia. “The luxurious interior is delightful and would make a pleasant meeting place,” “It’s memorable how the sunlight in the morning shines upon the floor of the first Paris Baguette store in Cambodia,” “Everyone comes here to take photos of the mezzanine structure, natural lighting, and beautiful floor tiles.” Some customers shared tips about visiting: it’s best to go before 8:00 am to avoid crowds and before 4:00 pm to buy what you want. These responses reflect how the Paris Baguette Boeung Keng Kang branch has established itself as a hot place in Cambodia.
Today, we explored our new Paris Baguette Boeung Keng Kang branch in Cambodia. The entry into Cambodia was a signal for our extended reach into the Southeast Asian market, which the SPC Group is targeting as the third global growth axis following the US and China. From this point onward, SPC Group will actively target the Southeast Asian market, including Malaysia and Indonesia, and go on to the Middle East, promoting the excellent products and brand value of Paris Baguette. We will grow into a global company that showcases Korea’s exceptional expertise in the bakery business.
