SPC Group Opens Shake Shack Sillim Store as 19th Location in Korea
SPC Group (CEO: Hur Young-in) announced on November 5, 2021, that it opened Shake Shack Sillim Store, the 19th location in Korea.
The Shake Shack Sillim Store is located on the first floor of ‘Times Stream’, a complex shopping mall near Sillim Station of the Seoul Metropolitan Subway Line No. 2, with a floor space of 97 square meters and 104 seats.
Under the concept of ‘new forest’ inspired by name of the district, the Shake Shack Sillim Store provides a comfortable atmosphere that is suggestive of a garden downtown by arranging plants in multiple places inside and outside of the store. And, in collaboration with ‘biNoo’, a graffiti artist, the brand image of Shake Shack is expressed in a bright and vigorous way using diverse colors under the theme of ‘Colorful Vibe’.
In addition to existing main menus of Shake Shack, including ShackBurger, Shack Stack and SmokeShack, the Sillim Store offers ‘Sooper Sillim’, a dessert that depicted forest with chocolate and matcha tea inspired by name of the district, ‘Sillim’, as its limited signature menu.
On the occasion of opening the Sillim Store, Shake Shack holds various events. To the first customer of the Sillim Store, it offers a gift of “Shake Shack Special Kit’, containing a Shack block, an eco-bag, Shack socks and a Shack notebook. It will also present for free a ‘Shake Shack Colorful Eco-bag’ designed with an artwork of ‘biNoo’ to the first 50 customers everyday through November 7 in the order of arrival. And customers can download from the Happy Point application a ‘coupon for discounting KRW 3,000 from the price of an eco-bag’ by November 12 that can be used only at the Sillim Store through November 30.
