SPC Group Opens Paris Baguette Senayan City Store as Second Location in Indonesia
SPC Group announced on December 31, 2021 that it opened the Paris Baguette Senayan City Store as the second location in Indonesia.
Since it opened its first store at Ashta Mall in Indonesia in partnership with Erajaya Group a month ago, Paris Baguette is aggressively expanding its presence in the market with the partner.
The Paris Baguette Senayan City Store, its second store in Indonesia, is positioned in the food court on first basement level of the Senayan City Mall, a large shopping mall located in the bustling financial and commercial district in Southern Jakarta, with a floor space of 198 square meters and 58 seats.
Arranged with a concept of enjoying both café and dining, the new store at the Senayan City Mall provides an antique atmosphere by using wood materials for interior design. It also enhanced the image of ‘freshly baked bread’ by using an open-style kitchen that allows customers to see processes of preparing and baking products.
The Paris Baguette Senayan City Store offers meal substitutes, such as sandwiches and croque monsieurs, as well as other products, including ‘Power Garlic Baguette’ that is popular in Singapore.
“Paris Baguette is gaining tremendous popularity in Indonesia as demonstrated by over three times higher daily sales than expected at our Ashta Mall Store,” said a manager at SPC Group. “We aim to increase our presence in Indonesia in 2022, focusing on key commercial districts.”
