Onions from Muan, Jellanam-do boasts its high quality as they grow at a fertile land with a sea breeze. You can feel a sense of assurance by just looking at them. The onions grown with the farmers’ blood, sweat, and tears, however, are now facing a critical danger. A continued decline in a consumption trend due to COVID-19 led to a plummeting price while imbalance in supply and demand has worsened. SPC Group has once again rolled up its sleeves to assist Muan onion farmers for the two consecutive years.
Check out the video clip on the 2nd encounter between SPG Group and Muan farmers!
Revitalizing Muan onion consumption – leave it to SPC Group!
Paris Baguette’s Muan Onion Bread, launched through Happiness and Shared Growth project with Muan onion farmers
This is the second time that SPG Group and Muan onion farmers have held hands together. Last June, SPG group signed a shared growth agreement with Muan onion farmers to revitalize onion consumption to address a severe drop in onion prices. In recent days, Muan onion farmers have seen a 70% decline in onion prices due to a drastic decrease in onion consumption. To make matters worse, an imbalance between supply and demand deteriorated as the harvest season approaches. This year, SPC Group again decided to purchase a large amount of Muan onions to launch new products and help boost onion consumption.
Hwang Jae-bok, President of SPC Group, Kwon Jun-hak, President of NH Bank, and Seo Sam-seok, member of the National Assembly gathered to discuss support measures for farmers
On April 6th, Hwang Jae-bok, President of SPC Group, Kwon Jun-hak, President of NH Bank, Seo Sam-seok, member of the National Assembly(Yeongam, Muan & Sinan-gun of Jeollanam-do, also a member of Agriculture, Food, Rural Affairs, Oceans, and Fisheries Committee), Lee Joong-hee, President of Paris Baguette Partner Council gathered at Paris Baguette’s Gangnam-Seocho store to discuss ways to boost onion consumption. The attendees gave their promises to engage in active support for farmers in their respective fields. SPG Group will launch ‘Muan Onion Bread’ through Paris Baguette to provide its support, while Nonghyup will donate onion bread to the underprivileged and volunteers of COVID-19 prevention activities through NH Bank branches across the nation.
Lots of onions were harvested in Muan farms last year
Jung Seung-yong, deputy manager at the southwestern Jeollanam-do’s vegetable oversight and purchase office, National Agricultural Cooperative Federation, said that “farmers are still facing numerous difficulties including the last year’s harvests still stacked up at the warehouse due to COVID-19, which lasted for the last three years.” Mr. Jung added that “We are very grateful that SPG Group introduced a new product by using Muan onions as its main ingredient.” Shall we now look at the new Muan Onion Bread that SPG Group launched through Paris Baguette?
Full of flavor! Introducing 6 types of Muan Onion Bread
6 types of Muan onion breads by using Muan onions
Through this year’s Happiness and Shared Growth project, SPG Group launched 6 types of ‘Muan Onion Breads’ at Paris Baguette. Muan onion is characterized by its crunchy texture and a strong scent as it grew in a fertile land filled with nutrients added by a sea breeze. Onion Flower Blossom catches the eye with its resemblance to sturdy Muan onions. This menu comes with four different toppings and plenty of crunchy onions to boast rich flavor and taste. Onion Cheese Bread harmoniously combines the deep flavor of grilled onions with soft cheese.
Onion Full of Cheese adds onion and bacon toppings on top of soft breads so that people of all ages can enjoy its deliciousness. Sausage Soft France added juicy sausage and crunchy onions on top of crispy baguette. For those looking for quick, easy-to-cook breads, we recommend Whole Sausage Bread as it can replace a meal with a full sausage covered with soft breads added with moist onion toppings. Chewy Pizza Bread is also popular among children as it tops tomato sauce, onions, and cheese on a chewy dough.
SPG Group’s effort to assist Muan onion farmers
Result from the last year’s Happiness and Shared Growth project with Muan onion farmers
Last June, ESG Happiness and Shared Growth project first took place with Muan onion farmers. The project received overwhelmingly positive responses and achieved several meaningful results. 4 types of Muan onion breads that were launched last year helped Muan onion farmers tremendously in overcoming crises with over 6 million in sales. SPG Group promised to purchase over 600 tons of Muan onions per year to assist farmers struggling from securing sales channels.
SPG Group didn’t stop in simply purchasing the onions. As a part of its effort to truly carry out the value of shared growth, the Group took a lead in assisting neighbors in need. With Nonghyup last August, the Group donated 100K Muan onion breads of 4 types to the underprivileged and volunteers for COVID-19 prevention activities. Donation took place through 202 NH Bank branches across the nation. Furthermore, a portion of sales proceeds for Muan onion breads were donated as a scholarship for students in Muan, Jeollanam-do.
In addition to Muan onion farmers, the Group actively carried out Happiness and Shared Growth projects with farms across the country. In February of last year and this year, the Group showcased new products using strawberries through Happiness and Shared Growth projects with Nonsan strawberry farmers. Last August, the Group launched Paris Baguette’s Chuseok gift through Happiness and Shared Growth projects with Poongi Ginseng farmers. As you can see, SPC Group’s efforts to assist farmers suffering from COVID-19 have continued steadily.
Listen to the story of Happiness and Shared Growth with Nonsan strawberry farmers!
SPG Group will continue its Happiness and Shared Growth projects so that our farmers who produce high-quality agricultural products with an honest heart. Please keep watching the SPC Group’s ESG management activities as the group dreams about happily accompanying the local community!
