Shake Shack to Open the 23rd Store in Jamsil
SPC Group (Chairman: Hur Young-in) announced on the 31st the opening of the 23rd store of Shake Shack at Lotte Castle Plaza near Jamsil Station in Songpa-gu, Seoul in September.
Prior to the new store opening, Shake Shack unveiled a hoarding art piece expressing the Jamsil store opening as a moment of the festival through collaboration with Myoung Eun Ha, an artist noted for the use of intense colors and bold brush strokes.
With her signature colorful brush strokes, Myoung Eun Ha expressed the Shake Shack icon in the image of a firecracker set off to congratulate Shake Shack’s 23rd store opening.
Shake Shack has created a unique culture to communicate with the local community through hoarding art and events for customer participation each time it opens a new store.
To celebrate the opening of Shake Shack Jamsil, SPC Group holds ‘Community Day’, a pre-opening event. To participate in the event, scan the QR code on the hoarding art piece or visit Shake Shack’s Instagram. Through drawing of lots, 150 participants will be invited for an opportunity to enjoy Shake Shack menus for free on the day before the official store opening.
“Shake Shack is opening the 23rd store thanks to customers’ love and support,” said a Shake Shack official. “We will make efforts to deliver the genuine Shake Shack taste and hospitality culture also to the customers of Jamsil store.”
