Bagels are now more popular than ever. Even domestically, bagel craze has touched new heights. With the sudden surge in the number of bagel lovers, people are lining up for popular bagel places before opening hours. Paris Baguette has been at the center of this craze. Last year, in September, our bagels sold out rapidly at our stores, so this year, we have expanded it to 3,400 stores throughout South Korea.
In particular, Paris Baguette is receiving attention for making bagels suited to the taste of Korean customers. After ‘Double Chewy Bagel’s launch was made final in February 2022, around 2 million Double Chewy Bagels were sold. It made an exceptional sale of 70,000 per day, surpassing the most popular sellers— Red Bean Bread and Soboro Bread (Streusel Bread)— in terms of sales. Let’s find out more about Paris Baguette’s new Korean bagel which has fascinated Millennials and Gen Z with its extreme chewiness.
Double Chewy Bagel— Leveling the Industry with Chewiness
The researchers at Paris Baguette thoroughly researched the New York- and Montreal-style bagels and focused on finding the taste and texture most suited for Koreans. After changing the fermentation process bit by bit and roasting experiments, researchers gave birth to the soft and mist bagel called Double Chewy Bagel.
Double Chewy Bagel is kneaded with boiling water and blanched once in boiling water to give it a chewy texture both on the outside and inside; which is its specialty. In this, SPC’s exclusive bread fermentation species called ‘Sangmi strain’— made by combining yeast and lactobacillus— was used to make the bread richer in flavor.
Traditional bagels have a hard texture and a dense inner shell, which can feel a little hard and dry to Koreans. Double Chewy Bagel is baked quickly at a higher temperature, which retains the bagel’s moisture so that Koreans can enjoy bagel without any hesitation. Anyone can enjoy the sincere taste of a K-bagel at all our Paris Baguette stores in South Korea.
Bagel Lab – The Mecca of Bagel Lovers
Bagel Lab – Paris Baguette’s special bagel store
In December, Paris Baguette reponed the I’Tower store located in Seoul Teheran-ro as Bagel Lab: a bagel specialty store and research center. In addition to basic bagels, Bagel Lab also offers an exotic bagel menu such as; Ham Cheese Corn Bagel with plenty of ham, chicken and corn, Chewy Sausage Bagel with thick sausage in the shape of sausage bread, and Jambon-Beurre in the form of Jambon Fromage Bagel Sandwich, etc. for bagel lovers.
Bagel tasting event at Seollung Bagel Lab
A bagel-tasting event was held in January 2023 for regular customers at the Bagel Lab, commemorating the launch of Double Chewy Bagel. Due to an overwhelming response from customers, it was conducted four times in total in Seoul, Gyeonggi and Busan. The participants said that Double Chewy Bagel being worthy of its name was impressive; they could feel that it was a product of long research as they rated the taste and texture as satisfactory.
Brick oven-baked Double Chewy Premium Bagel only in 23 stores in South Korea
23 Paris Baguette stores sell Brick Oven-baked Double Chewy Bagel
You can try Double Chewy Bagel at 23 stores in South Korea. The Double Chewy Bagel is baked quickly in brick ovens at a higher temperature than regular ovens, which have higher heat conductivity and stable temperature. This process prevents the loss of moisture making the bagel chewy and high-quality.
Brick Oven-baked Double Chewy Bagel and cream cheese
You can enjoy six types of Brick Oven-baked Double chewy bagels with five types of cream cheese. From Plain Bagel to salty Black Olive Cheese Bagel with olive and roll cheese; Triple Cheese Cashew Nut Bagel with three types of cheese and cashew nut; Onion Bagel made of onion, chili and bacon chips boasts of Korean taste; appealing Spinach Bagel— made with generous fresh basil and aromatic flavor; Seed Bagel with a healthy taste of sunflower seeds, pumpkin seeds, sesame and black sesame as toppings— you can enjoy these six kinds of unique tasting bagels.
Enjoy a new flavor of bagel each time with a different cream cheese garnishing; sweet and salty flavored Salted Caramel Cream Cheese, sweet-savory Sweet Corn Cream Cheese, Tomato Cream Cheese infused with the flavor of tomatoes, and the piquant flavor of Pickled Chili Cream Cheese, and nice to chew Onion Chives Cream Cheese with a savory and salty taste, etc.
Brick Oven-baked Double Chewy Sand Bagel line up
You can even try Sand Bagel which is basically a Brick Oven-baked Double Chewy Bagel with cream cheese. Spinach Basil Bagel & Tomato Cream Cheese, Black Olive Cheese Bagel & Onion Chives Cream Cheese, Onion Bagel & Pickled Chili Cream Cheese, Seed Bagel & Salted Caramel Cream Cheese, Triple Cheese Cashew Nut Bagel & Sweet Corn Cream Cheese. A total of 5 types of sand bagels are matched with cream cheese that goes well with each bagel, boasting a fantastic combination. It has a high satiety and is perfect for a full meal.
Till now, we learned about Paris Baguette’s Double Chewy Bagel and Brick-Oven baked Double Chewy Bagel that displays original taste and texture. Paris Baguette’s devotion toward bagels is evident in its establishment of the Bagel research center. If you are a bagel lover looking to try a special bagel, try a wholesome and rich flavor bagel only at Paris Baguette.
