SPC Group News
SPC Paris Baguette Stores around the World
Did you know that there are over 550 Paris Baguette stores outside of Korea? Since the opening of its first overseas store in China in 2004, Paris Baguette (PB) has launched its business in 11 countries including the US, France, Singapore, and most recently the Philippines where PB opened its first store. Paris Baguette is attracting customers around the world, quickly expanding its business globally. Here are two of the newly opened PB stores in the Philippines and Singapore.🤗
🍌The First PB Store in the Philippines, the 11th Country
Paris Baguette Mall of Asia, the First PB Store Opens in Manila, Philippines
Paris Baguette has recently opened its first store in Manila, Philippines. As one of the newest stores opened outside of Korea, the 90-seat Paris Baguette Mall of Asia store is on the 1st floor of SM Mall of Asia, the largest shopping mall in the Philippines and a landmark of Manila, the country’s capital. Designed with the premium European-style bakery concept, the store features a warm, vintage ambience. 👀
Which items on the store’s menu are most popular among Philippine customers? Best-selling items include goods made with ube, one of the Philippines’ most popular ingredients, and Korean Milk Cream Ensaymada as a Korean version of the ensaymada, a widely popular local pastry topped generously with butter cream, sugar, and cheese. PB is drawing local customers with a wide variety of baked goods tailored to the local culture and trends.
🧧PB’s 20th Store in Singapore Emerges as a Hot Place
Paris Baguette Square 2, the 20th PB store in Singapore
Paris Baguette’s 20th store in Singapore opened on the 1st floor of Square 2, a shopping mall directly connected to Novena Station. The place—where both a shopping mall and a residence are combined—is always crowded. The store appeals strongly to local customers as it actively embraces the local concept of malling, a Southeast Asian trend of enjoying shopping, dining, and leisure activities in one location.😎
The store serves multiple dining options including pasta, risotto, and warm sandwiches as well as a myriad of breads. Paris Baguette Changyi Airport is selling more than 300 pieces of peanut crumble bread a day. Korean milk bread and hotteok are also in high demand in Singapore.👍
With Singapore serving as an outpost for market expansion in Southeast Asia, PB opened its third store in Cambodia in Mean Chey Avenue, Phnom Penh.
🌴PB’s 160th store opens in Hawaii
Paris Baguette Bishop Street in Hawaii
Since the opening of the first PB store in LA, US, Paris Baguette has opened more than 150 stores across the US. The latest PB store has opened in Hawaii, a major global tourist destination. Paris Baguette Bishop Street, the 160th store in the US, is located on Bishop Street in downtown Honolulu.
The store’s interior design characterized by blue tiles—blue being PB’s signature color—and wood giving a sense of warmth represents the brand identity well. The terrace seats on the first floor allow customers to enjoy the pleasant outdoor ambience of Honolulu. More PB stores will open soon in Ala Moana and Pearl City.🌴
Paris Baguette is at the forefront of boosting the global popularity of Korean bread. K-bread is fascinating a growing number of people around the world with a wide selection of sweet, savory pastries and delicious baked goods. We will bring you more PB news on more new locations from around the world. Until then, please stay tuned to what’s happening at Paris Baguette.💞