A lot of people seek ‘healthy pleasure’ these days, as the name suggests healthy pleasure stands for pleasure, but in a healthy way. As a result, the interest in savory and healthy food is increasing as well. Jamba Juice, which offers juices and smoothies made of fresh fruits and vegetables, is an apt brand for people who are seeking a healthy lifestyle.
Recently, Jamba Juice has opened its new flagship store near Apgujeong station. Along with the new brand identity and signature menu, let’s find out about the new store with the store manager!
The newly opened Jamba Juice at Apgujeong station
Jamba Juice, the Health-Conscious Lifestyle Brand
Ju-hui Hong manager of Jamba Juice, Apgujeong station
Q. Please Give Us a Brief Introduction about Yourself.
Hello, I am Ju-hui Hong, the manager at Jamba Juice, Apgujeong station. Jamba Juice started off in California, USA and is a wellness lifestyle brand known for professional vegetable and fruit smoothies and juices.
Jamba Juice that uses seasonal fruits without artificial sweeteners
Q. What Kind of Brand Is Jamba Juice?
We only use fresh vegetables and fruits without any artificial additives to provide healthy drinks to our customers. The juice masters at Jamba Juice, who possess professional knowledge of 32 years on blending thousands of fruits from around the world, are trying to render different savory beverages every season.
The 6 types of health boosters from Jamba Juice
Q. What Makes Jamba Juice Special?
Not only do we not add artificial sweeteners to our beverages, but we also provide six kinds of health boosters like protein, collagen, and chia seed etc. that you can add to any menu. This way we are encouraging our customers to enjoy a healthy lifestyle by replenishing nutrients that cannot be found in fruits and vegetables.
Q. Who Are Your Main Customers?
Most of our customers are females who like sports. In addition, a lot of our customers are in their 40s or 50s, who like drinking organic beverages. Since our juice corner is nearby school, a lot of students visit to spend time with their friends after school hours.
Jamba Juice with a New Brand Identity at Apgujeong Station
Jamba Juice’s new brand identity through ‘Jamba’
Q. Please Give Us a Brief Introduction about the Newly Modified Jamba Juice.
First of all, we obliterated the word ‘juice’ from the brand name, exceeding the bounds of only being a juice brand towards being a brand that advocates a healthy lifestyle.
RTD product – on sale at Jamba Juice Apgujeong station
Unlike before when we only used to focus on beverages, now we also sell energy bowls, oatmeal, and salads etc. To emphasize that no additives are used, we have installed an open-type raw material display bar where you can directly see the products being manufactured.
Eco-friendly interior of Jamba Juice inspired by ‘Planterior’ concept
The new brand identity of Jamba Juice is reflected through its interior too. The natural image of the brand has been emphasized using the tiles of green color, the new symbol of brand identity, inside the store. Not just that, different plants have been placed in different locations inside the store which give it a refreshing planterior feel. The new brand identity of Jamba Juice is well reflected in the new interior of Jamba Juice at Apgujeong station.
Q. What Is the Signature Menu of Your Store?
Our signature menu is Apgujeong Acai bowel, real fruit coconut chia pudding, and 100 %real juice sampler.
The Apgujeong Acai energy bowel with banana, kiwi and various other fruits as topping
Apgujeong Acai energy bowel, consisting of a fresh smoothie of blackcurrant, strawberry, banana, and acai berry along with crunchy granola and fruit toppings, can easily substitute for a meal. The main ingredient being acai berry has excellent antioxidant properties hence, it is popular amongst people who like healthy food. It is low on calories and rich in dietary fiber making it a perfect snack after your workout.
Coconut chia pudding with chia seed in Coconut milk
Real fruit Coconut chia pudding is a refreshing dessert menu, made of chia seeds mixed with coconut milk, fresh seasonal fruits and edible flowers as toppings. The distinct feature of new Jamba Juice is that from meals to beverages to desserts, it offers you various healthy options in everyday life.
100% real juice sampler which offers a wide range of vegetable-fruit juices
Other than this, we also sell sampler which consists of five types of vegetable and fruit extracts. We have launched various juice extracts in small quantities to help you find the right juice for your taste. A sampler is an instagrammable product, perfect for SNS uploads because of its colorfulness.
Korean black watermelon juice and peach pleasure made of seasonal summer fruits
Q. What Jamba Juice Menu Would You Recommend?
After the end of monsoon season, hydration is extremely important in dry summer season. I recommend pleasure peach, made of mangos and peaches, and black winner watermelon made of seasonal watermelon. Black winner watermelon, a new domestic variety of watermelon being supplied through an MOU between domestic farmers and Lotte Mart for business cooperation on fruit for win-win growth, is sweeter and crispier than a regular watermelon. You can experience the crispiness of Korean watermelon with the watermelon cube toppings in black winner watermelon juice.
Q. Do You Want to Say Something to the Customers Who Want to Visit Jamba Juice?
Even in future, we will lead the way for promoting the new image of Jamba Juice as a flagship store. We hope that you can enjoy the healing and recreation at Jamba Juice, Apgujeong station, where we present you with fresh and healthy products.
We have led the market of juice and smoothies since year 1990, and we plan to restore the identity of the brand through being responsible for healthy lifestyle of our customers. Please anticipate new changes from Jamba Juice and stay tuned to SPC magazine for new adventures on delicacies.
