On 2nd December, SPC’s Paris Baguette became the first Korean company to sign an official partnership with Paris Saint-Germain, a popular French soccer club. Starting with this partnership, Paris Baguette plans to launch sports marketing in earnest to strengthen its global business. In particular, starting this month, we plan to carry out various domestic and international marketing activities. Check out the latest news from SPC, which is expected to show great activity through the meeting of two world classes.
The Meeting of Symbols of Paris – Bakery and Sports
Parc des Princes match stadium and partnership signage
Paris Saint-Germain is a professional soccer club representing Paris, France — the home of bread and a soccer powerhouse. Paris Saint-Germain, which has many fans around the world, has world-class star players such as Korean national team star Lee Kang-in, Kylian Mbappe, Ousmane Dembele, Ashraf Hakimi, and Marquinhos. This sponsorship is based on the commonality of the attractive city of France, Paris, and the world is focusing on the synergy between the two brands.
Paris Baguette and official partner logos displayed throughout Paris Saint-Germain’s home stadium Parc Des Princes
Paris Baguette livened up the stadium by embroidering the stands at Parc Des Princes, the home stadium of Paris Saint-Germain, with Paris Baguette’s logo. We are playing the role of a strong supporter who adds to the excitement of cheering on the field and boosts the players’ energy.
The support for Paris Saint-Germain does not stop here. The Paris Baguette logo and advertising video are displayed in every game of Ligue 1, the French professional soccer league. In addition, we plan to make content with popular players of Paris Saint-Germain, launch collaborative goods and products, and conduct promotions that give away game tickets and official tour tickets.
Paris Baguette CEO Jinsoo Hur and Paris Saint-Germain CRO Mark Armstrong signed an official sponsorship contract at the home stadium Parc Des Princes
Paris Saint-Germain CRO (Chief Revenue Officer) Marc Armstrong said, “We are delighted that Paris Saint-Germain and Paris Baguette, which have Paris in common, a city that inspires the world, have come together through this sponsorship agreement.”
In addition, Paris Baguette CEO Jinsoo Hur said, “We are happy to have signed a partnership with Paris Saint-Germain, a world-renowned soccer club, and I think we will be able to convey more happiness and better services to customers and fans around the world through the meeting of food culture and sports with the wonderful city of Paris as the motif.” he further added, “Paris Baguette will continue to strive to provide new and diverse experiences to its customers.” Paris Baguette plans to continue to deliver greater joy and better services to customers and fans around the world through active marketing.
Watch the video to see Paris Baguette’s official partnership with Paris Saint-Germain, the best soccer team in Paris, France.
So far, we talked about Paris Baguette, which is carrying out global sports marketing by signing a sponsorship with Paris Saint-Germain, the French representative soccer team. We ask for your continued interest and support for Paris Baguette as we connect the world through bakery and sports.
