SPC Acquires French Sandwich and Salad Brand LINA’S
SPC Group (Chairman Hur Young-in) announced on June 7 that it has acquired French sandwich and salad restaurant franchise LINA’S.
The takeover took place 20 years after SPC Group signed a master franchise agreement with the French brand in 2002. The Korean bakery giant’s European holding company, SPC Euro, has acquired a 100-percent stake in LINA’S Développement, the French company that owns the brand.
SPC Group plans to expand its domestic and overseas businesses through the acquisition and create synergies in its global businesses including Paris Baguette by utilizing LINA’S’ technology and experience.
To do so, SPC Group plans to utilize LINA’S as its ‘sandwich and salad R&D hub’ through which the Group will secure technical skills and recipes developed in France, the center of European food culture. Also, it will introduce LINA’S best products developed in France to Paris Baguette, Paris Croissant and other SPC brand stores at home and abroad.
The Group will not just increase its share in the European market but expand its business in North America and Southeast Asia by making full use of the global business infrastructure of Paris Baguette.
“LINA’S’ technical skills and its French market experiences and knowhow that have been accumulated for more than three decades will be of a great help to SPC Group’s push to expand its European and global businesses,” Jack Francis Moran, executive vice president of global strategy & development at the Group, said. “We will keep actively investing to strengthen our global business by entering new overseas markets and acquiring foreign brands.”
LINA’S was founded by Frenchman Lina Mroue in Paris in 1989 as a brand specialized in sandwiches and salads. Its healthy and balanced diet developed with his artistic sense and creativity satisfies customer tastes. Lina’s is operating businesses in four countries including France, South Korea, Colombia and Lebanon.
