SPC Baskin Robbins Opens First Unmanned Store ‘flow’
BR Korea, the local branch of Baskin Robbins, operated by the SPC Group, launched ‘flow,’ an unmanned store franchise offering completely contactless services and announced on December 2 that its first store is located in Wirye New Town.
The concept of ‘flow’ can be summed up as ‘seamless pleasure’ that comes from all of its services including payment and delivery being processed night and day as seamlessly and smoothly as flowing water. Its strategy is to offer customers an experience with the new brand created to meet their increasingly digitalized lifestyles while giving existing Baskin Robbins stores an opportunity to open such fully automated shops to help boost their brand growth power and establish a co-prosperity model.
flow introduced cutting-edge IoT solutions for unmanned stores from the Smart Store Team of Secta9ine through technological cooperation and applied the solutions all the way from entering the store to buying products to ensure every visitor can use its convenient services 24/7. Besides, in a bid to enrich the offline shopping experience, flow will launch ‘Happy Real,’ a local marketing service using XR (extended reality) technology, in the first half of next year.
The unmanned store chain will not only launch Ready Packs filled with the Flavor of the Month ice cream but also sell about 120 kinds of products, including ones not easily available elsewhere such as ice cream with organic, delight and probiotics flavors. It also organized a dessert lineup of ice cream treats including cereals to increase choices and add to the pleasure of taste.
Meanwhile, flow delivery is available from 10 a.m. to 2 a.m. The time slot was chosen for customer convenience. Customers can order delivery-only items using food-delivery apps, such as Ready Packs packed with one kind of popular ice cream and dessert sets.
BR Korea is hosting launch events for the Wirye store, including offering benefits in the delivery fee and KRW 5,000 reward points for payments of over KRW 10,000 by Naver Pay.
“We launched flow in step with a trend of non-contact consumption and resultant lifestyle changes,” a Baskin Robbins official of the SPC Group said. “We will deliver joy that only Baskin Robbins can 24 hours a day on the newly unveiled futuristic platform.”
