SPC Group Opens Eggslut Gangnam Store
– Korea’s third location after COEX and Yeouido
– Limited-edition premium menu ‘Lobster Avocado Burger’ to be reintroduced in Gangnam store
– Variety of promotional and social contribution events to be undertaken in celebration of the opening
SPC Samlip, an SPC Group affiliate, said on July 8 that it has opened a Gangnam store of Eggslut, California’s famous fast-food restaurant, near the Gangnam subway station. The location is the third of its kind in Korea.
The 90-seat Eggslut store, the first pop-up concept store in Korea, is located between Gangnam Station (Line 2) and Shin-nonhyun Station (Line 9), one of the busiest commercial districts in Seoul.
The store’s interior design was faithfully reproduced from the original Los Angeles store, with its unique neon logo and open kitchen. It also features the mural art collaborated with graffiti artist Xeva who expressed Eggslut’s positive energy into splendid colors.
For the hygiene and safety of the store, it has installed an air purifier and smart handwashing device, with a non-contact waiting system so that customers in waiting can minimize contact with other people.
On the opening day, Eggslut will hold the ‘Eggslut Gangnam Virtual Launching’ ceremony beginning at 10 am (Korean time), with its co-founder Jeff Vales sending a congratulatory message.
In celebration of the opening of the Gangnam location, Eggslut will reintroduce the ‘Lobster Avocado Burger’ (16,300 won) menu which was sold out everyday when it was first introduced in February this year (30 burgers a day in Gangnam store only). In addition, all Eggslut stores in Korea will offer the ‘Sparkling Dragon Fruit Lemonade’ (5,000 won) made with dragon fruit and lychee in summer only.
The store will undertake a variety of promotional events.
For a week from the opening day on July 8, it will give away ‘crew figure keyrings’ to the first 100 customers who spend more than 25,000 won and custom-made hand balloons to all customers until running out. For customers who spend more than 15,000 won, it will also give away a free ‘Salted Chocolate Chip Cookie’ coupon (download available from 10:30 am to 1:30 pm every day until the 14th) and a free coupon for the Sparkling Dragon Fruit Lemonade when purchasing a sandwich on Happy Point app.
In addition to promotional activities, Eggslut will also undertake ‘Social Line Up,’ a social contribution campaign. It will grant reward points to customers who register through the contactless waiting system in proportion to their waiting time, which will then be donated to the World Vision supporting breakfast meals to those children who go to school hungry.
An official of SPC Samlip Eggslut said, “We successfully debuted the third Eggslut store in Gangnam, the core commercial district in Seoul, after COEX and Yeouido locations. We will do our best to allow as many customers to experience our signature high-quality egg sandwich made with the Eggslut chef’s creative recipe as possible.
