SPC Group starts off 2018
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Chairman Hur Young-in calls for ‘accelerating global business,’ ‘focusing on customers,’ ‘fostering a happy corporate culture’
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Hur stresses “virtuous circle of substantial growth leading to new market entry” and “high brand value which can draw customers back”
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“Future Culture Committee” launched to ensure life-work balance and happy corporate culture
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Group seeks to turn ‘Happy Bakery & Café” into social enterprise to fulfill corporate social responsibility
(2018-01-02) SPC Group started off the New Year 2018 with a simple ceremony in its SPC Future Creation Institute in Sindaebang-dong, Seoul, on Jan. 2.
Chairman Hur Young-in unveiled three management policies in his New Year address: “acceleration of global business,” “customer-centric management,” and “a happy corporate culture.”
First and foremost he stressed “accelerating global business” buttressed by substantial domestic growth.
“In order to step up global business, we must create a virtuous circle in which the substantial growth of our existing business can lead to overseas business through entry into new markets,” Hur said. “Then, we should try to expand our regional business infrastructure and apply our knowhow to operational management in preparation for a potential increase of the number of new overseas markets and franchisees.”
He then asked employees to carry out customer-centric management.
“We should pay full attention to consumer needs to make our customers keep coming back to us. To do so, we should establish a system to manage customer experiences and reflect customer opinions in our products and services in details from our research and development stage,” Hur said.
“We should foster a happy corporate culture in which we can work very enthusiastically, because a company can perform well when its members are happy,” he said, “To achieve that goal, let’s try to set up various systems which will enable us to seek the balance of work and life and also to spread an atmosphere in which we praise and encourage one another.”
In this context, SPC Group will launch the “Future Culture Committee” to draw up measures to raise the quality of life of its employees, such as a flexible working system.
In an effort to fulfill its corporate social responsibility, SPC Group will increase its contributions to overseas communities in step with the growth of its global business. It will also turn “Happy Bakery & Café” run by physically challenged employees into a social enterprise which will help create jobs for the vulnerable members of society or help them stand on their feet.
Last year, SPC Group boosted its global business by opening its 300th overseas store, broke a new ground in the restaurant industry by launching such new brands as “Pig in the Garden” and “Pizza Up”, and strengthened its business infrastructure as a general food company by completing the construction of SPC Samlip “Fresh Food Factory.”
SPC Group pursues a vision of becoming by 2030 a “Great Food Company” that will have annual sales of 20 trillion won, run 12,000 stores worldwide and employ 10,000 people.
