SPC Paris Baguette Joins ‘IFS London’ to Accelerate Expansion into European Market
– The UK’s major franchise exhibition will gather more than 250 companies from 50 countries
– Paris Baguette plans to promote the brand, publicize the achievements of its entry into the European Market, and provide consulting services related to franchise business in the UK during the event
SPC’s bakery brand Paris Baguette announced on April 7, 2023, that it would take part in the ‘International Franchise Show London 2023 (IFS London)’ held at the exhibition hall ‘ExCeL’ in London, England from April 14 to 15, 2023.
In this event, Paris Baguette will promote its brand, publicize its achievements in European markets including the UK and France, and offer consultations on franchise business in the UK.
IFS London, one of the UK’s representative franchise exhibitions, attracts more than 250 companies from over 50 countries and 25 fields. For F&B, McDonald’s in the US and Black Ship Coffee in the UK are scheduled to join this year.
Jack Moran, Executive Vice President of SPC Global Strategy, said, “The UK is one of the top 3 bakery markets in Europe with a thriving franchise market. Paris Baguette will use this event as a momentum to actively promote franchise business in the UK and accelerate its expansion into the European market.”
Meanwhile, Paris Baguette is expediting its business growth in the North American and European markets through a series of store openings. Opening two stores in the UK and three in France last year, it is continuing the global expansion with eight new stores in the US in March 2023, alone, and the first store in Canada this year. Paris Baguette is currently operating over 450 global stores in 10 foreign countries.
