SPC’s Eggslut Opens Bundang Jeongja Branch
‘Eggslut’, a high-end egg sandwich brand of SPC Samlip, an affiliate of the SPC Group, announced on June 29 that it opened a new store, ‘Bundang Jeongja Branch’ in Jeongja-dong, Seongnam-si, Gyeonggi-do.
Eggslut’s Bundang Jeongja Branch with the area of approx. 93㎡ and 40 seats (28 inside and 12 outside) is located near Jeongja Cafe Street.
The new store focuses on reproducing the vibe of LA local stores. Inside the store, Eggslut’s unique neon logos and open kitchen stand out, and the interior design features an open kitchen and signature hexagon which harmonize metal and wood in a chic black color. In addition, inspired by the open atmosphere, the main trait of ‘Jeongja-dong Cafe Street’, it has a structure connecting the inside and outside spaces, and transparent folding doors installed to give customers a more comfortable experience.
In celebration of the opening, Eggslut introduces three new menu items exclusively available at the Bundang Jeongja Branch. The first menu is ‘Jeongja Vibe Burger (KRW 11,800)’, which gives a feeling of fullness with patties made of Angus beef and applewood smoked bacon. This menu has taken into account the regional characteristics of the high floating population of male office workers in their 30s and 40s, and features a deeper flavor thanks to two types of cheese (Gouda and Cheddar) and two types of sauces (Disonnaise and Chipotle Ketchup).
In response to the high proportion of young couples living in the area, ‘Egg Junior Frittata (KRW 6,500)’, an Italian-style menu which combines frittata made of animal welfare eggs with a soft sauce, will be launched as Eggslut’s first children’s menu. Furthermore, customers can also enjoy ‘Vanilla Energy Boost (KRW 3,800)’, a blend of vanilla, coffee, and cola, which is in line with the trend of combining coffee and cocktails.
Eggslut has organized various events to celebrate the opening. First, on June 29, the day of opening, the new menu Jeongja Vibe and soda will be sold at KRW 9,900 only to the first 50 customers. In addition, for 3 days from June 29, if a customer purchases one or more burgers/sandwiches, an egg junior frittata will be offered at KRW 2,000 (only for first 10 customers per day). Moreover, Eggslut food truck kits, a limited edition, (△ cutlery set consisting of spoon and fork △ 2 types of plates △ 2 types of cups) will be presented to customers whose purchase amount exceeds KRW 25,000 by July 2. According to the event periods, various other gifts such as beach towels (July 3 – July 9) and reusable cups (July 10 – July 16) will also be provided on a first-come, first-served basis (20 people per day). More information is available on the Happy App.
An SPC Samlip’s Eggslut official said, “Eggslut opened a new branch named Bundang Jeongja, as a result of its expansion to the Gyeonggi Province following the existing businesses in COEX, Yeouido, and Hannam-dong. Please note that since the Bundang Jeongja Branch is located in an area where office workers are concentrated, we plan to strengthen the delivery pick-up zone service for customer convenience.” (The end)
